Ready to turn challenges into opportunities?

Glass Half Full Group, your personal marketing concierge, brings bold ideas, a can-do mindset, and results-driven strategies to help your brand grow. Led by Zoe Saunders, a dynamic marketing expert who believes that with the right ideas and the right people, your dreams can become a reality.

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where optimism and strategy collide

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where optimism and strategy collide 〰️

Services

  • Craft a Compelling Brand Narrative Navigate the competitive landscape with a robust brand strategy that stands out. Our holistic brand strategy services help you define your brand’s mission, vision, and unique value proposition. Through in-depth market analysis and creative insights, we develop a cohesive strategy that resonates with your target audience and drives brand loyalty.

  • Unlock New Opportunities with Strategic Partnerships Forge meaningful connections that drive growth and innovation. Our partnership concierge services identify and nurture synergistic collaborations that amplify your brand’s reach and enhance your market presence. Whether it’s aligning with like-minded brands or tapping into new audiences, we help you build relationships that deliver measurable results.

  • Create Unforgettable Experiences with Tailored Events Transform your brand's vision into immersive experiences that engage and inspire. Our event and activation services design and execute memorable occasions that resonate with your audience. From concept to execution, we ensure every detail reflects your brand’s identity, fostering deeper connections and lasting impressions.

  • Elevate Your Brand with Influencer Partnerships Leverage the power of authentic voices to enhance your brand’s visibility and credibility. Our influencer programming services connect you with the right creators who align with your brand values. We strategize, manage, and optimize influencer campaigns that spark engagement and drive conversions, turning followers into loyal customers.

  • Amplify Your Message with Elevated Media Engagement Enhance your brand’s visibility through targeted media relations. We craft compelling narratives and connect you with key journalists and influencers in your industry. From press releases to media kits, we ensure your story is told effectively, positioning you/your brand brand as an industry leader driving meaningful conversations.

Who we work with

Client + Brand Testimonials

  • Katie Austin, Fitness Personality, Founder and Model

    "I’ve been in the industry now for almost 10 years and I’ve worked with a lot of people, and I can firmly say Zoe is one of the hardest working, go getting, supportive people I’ve ever worked with. She cares about the growth of my business and understands how to work professionally with brands, marketing experts, and beyond. Zoe has a sense of urgency that is hard to find these days. She’s efficient, great at communication, and gets the job done. She uses her inner network to find the tools your business needs, whether small or big. She’s helped me partner with some of my favorite brands yet- Beyond Yoga, Daily Harvest, and New Balance."

  • Nancy Giambona, Head of Marketing, Natural Diamond Council

    "Working with Zoe is a rare privilege. She is incredibly innovative, hardworking, and agile, consistently going above and beyond to ensure every project is not just completed, but exceeds expectations. Zoe's dedication is matched by her positive energy and collaborative spirit, making her an absolute joy to work with. She quickly became an integral part of our team, and I was genuinely sad to see the project conclude because I knew I would miss working with her daily. I wholeheartedly recommend Zoe for any project—her exceptional talent and commitment are truly unmatched."

  • Madeline Dennis, Global Influencer Marketing, bareMinerals

    I’ve had the pleasure of working with Zoe on multiple projects over the past year, and it’s been an incredible experience. She’s extremely hands-on, fully immersing herself in every partnership and approaching each challenge with a thoughtful, 360-degree perspective. I feel truly fortunate to have spent so much time collaborating with her across different clients and supporting various facets of the BareMinerals business. Her dedication and insight make her an invaluable partner.

  • Matthew Perlman, Founder, Artishouse

    “Zoe is an integral part of the success at Artishouse. She is the go-to for all our partnerships, collaborations, and anything events-related at Artishouse. I like to think of her more as a coworker because she’s always right there in the mix, bringing ideas to life and making sure everything is running smoothly. My experience at Artishouse wouldn’t be the same without her”

  • Bri Stone, Community & Field Operations, New Balance

    "Working with Zoe has been an absolute pleasure. Her passion and expertise in event partnerships and brand activations are unmatched, and her ability to bring ideas to life is inspiring. Her strategic approach ensures every activation delivers incredible results while fostering authentic connections. Zoe is a true professional and fabulous partner to work with!”

  • Sydney Miller, Founder of HOUSEWORK

    I started working with Zoe to help with partnerships and little did I know she would help with SO much more. Zoe has helped me so much when it comes to strategic business decisions, building meaningful relationships with brands, hosting events, and organizing and messaging around my own brand launches. Zoe is extremely dedicated to her clients and will always go the extra mile to make sure everything is done right. It has been an incredible investment in my brand and I absolutely love working with her.

  • Megan Allain, Brand Marketing, Daily Harvest

    Working with Zoe on Daily Harvest initiatives has been a seamless experience from start to finish. Her expertise ensures every project and partnership is executed flawlessly, making her an exceptional collaborator across all projects ❤️