CAMP KA was a first of its kind wellness retreat hosted by Katie Austin at her family home in Palm Springs to bring together her digital community for a weekend of movement, connection, and joy. Over 1,500 women entered to win, and 12 were selected for this free trip filled with workouts, curated meals, wellness experiences, pool hangs, late-night bonding and so much more - all crafted to capture that one of a kind camp magic in an unforgettable, modern way.

Glass Half Full Group produced and executed CAMP KA in partnership with Katie - from designing the experience to selecting the winners to bringing every big and small detail of the weekend to life.

In March 2025, HOUSEWORK officially opened the doors to its first-ever brick and mortar studio in New York City, bringing Sydney Miller’s signature music-driven workout to life in a permanent home. From concept to execution, Glass Half Full Group helped shape the launch with strategy, partnerships, and experiential details that transformed the studio into more than just a fitness space- it’s a community hub powered by movement, music, and connection.

To celebrate the 40th anniversary of Borghese’s hero product, Fango, Glass Half Full Group produced a unique experiential event at Artishouse that honored the brand’s heritage while introducing it to a new generation. The day included a hands-on editor painting class, consumer gallery visit, and influencer cocktail party. The pop up featured immersive brand storytelling, curated design details, and interactive moments that brought the product’s legacy to life, creating a memorable experience for press, influencers, and guests alike.

Katie & Denise Austin hosted 200+ community members for a pop up event to kick off summer 2024 in Flatiron, NYC. Glass Half Full Group engaged local influencers and like-minded brand partners to feature branded activations, a Refresh + Refuel Bar, a braid bar, gifting, and much more! The success of the event reached far beyond the in-person attendees, with content reaching over 1.5+ million loyal fans of the mother-daughter duo with pre and post-event content and engagement. Plus a billboard in partnership with Beyond Yoga overlooking Union Square!